Hays Hundred Club – Round Table Meetings Programme

Client:
Hays.

Objective:
Hays would like to create a series of highly focused ‘roundtable’ events for senior executives within local government and the wider public sector, including the NHS, in order to drive business and traffic to their web site.

Our Brief:
To organise a monthly programme of roundtable events, designed to build relationships, generate sales leads and position Hays as HR/Workforce thought-leaders within specific areas within local and central government and the NHS. The target audience for these events will be Local Government HR Directors/managers and officers with direct responsibility for HR/workforce matters, Local Authority Chief Executives, Directors of Local Authority services, Central Government and NHS HR Directors/mangers. This programme of roundtable meetings would be under the heading of ‘Hays Hundred Club.’

Results:
Whilst the workshop programme is still ongoing the first three appear to have been very successful with attendance levels above expected. The first workshop was given a sub-title of Workforce Futures and primarily targeted HR Directors (and similar). This workshop took place at the prestigious One Great George Street venue in central London and attracted 19 of the desired target audience to both the meeting and lunch element.

For this event REL provided a turnkey solution for Hays, managing all aspects of the events including event development, delegate marketing, audio-visual and logistics.