20th March 2007
Royal Horticultural Halls, Victoria, London
Client:
The Department for Communities and Local Governments (CLG) and the Improvement and Development Agency for local government (IDeA).
Objective:
To position the Beacon Scheme as unique amongst local government accolades and to raise the profile of the Beacon Awards with UK local authorities, ministers and the wider community.
Our Brief: The brief was to relaunch and organise from concept to implementation the Beacon Awards Ceremony & Gala Dinner as a high-profile, “Oscar-style” event. Additionally Revolution was to raise delegate and sponsorship revenues to help towards the funding of the event. The contract for this project was awarded through a bidding process that saw Revolution as the event partner of choice, due to our proven local government expertise.
Results:
The event was hailed as a spectacular success by the 600+ delegates, which included local authorities, ministers, senior local government representatives and press members. The ceremony, sponsored by prestigious organisations such Atkins, EDF Energy, Energy Saving Trust and WWF amongst others, was co-presented by Parliamentary Under Secretary of State, Angela Smith, MP and Floella Benjamin, OBE.
The evening began with a drinks reception which provided the setting for informal networking and photo opportunities with the attending ministers. The three-course silver-service dinner was followed by 41 awards involving 55 authorities. The smooth and perfectly timed proceedings ended with a spectacular acrobatic display provided by Flame-Oz.
Revolution Events, working in close partnership with other contractors, provided a full ‘turnkey’ conference and event management service for the event – including Event Formulation, Sponsorship Sales, Delegate Marketing, Logistics/AV/Production, Venue Management and On-site Management:
Event Formulation – Including input into event format and overall concept.
Event Speakers and Entertainment – Recruitment and management of speakers, including script-writing prior to event and on-site.
Awards Certificates and Trophies – Design & production of all certificates and engraved trophies.
Delegate Marketing – Primarily online with small print elements. Design of delegate brochures, copywriting, print production/mailing. Please click here to view the Round 8 Beacon Awards & Gala Dinner delegate brochure.
Online Event Promotion – Design & copywriting for website.
Registration – Full pre-event registration service, including taking payments through the event hotline, invoicing, reconciliation, credit control and issuing of joining instructions.
Sponsorship Sales – This included identifying relevant and suitable organisations, establishing a strong relationship at all levels, facilitating initial meetings between sponsors and relevant CLG and IDeA contacts and maximising sponsor exposure at the event.
Venue Search – Identifying and booking selected venues and on-going venue management.
Sponsor/Venue Logistics – Full Sponsor Manual produced prior to event. Regular sponsor update email bulletins and logistics department on-hand to answer queries.
On-Site Logistics – Full on-site service. Management of the venue both before the event and on-site. Revolution staff on-site for the duration to ensure smooth running of event including management of all catering, signage, accommodation and delegate handouts/collateral.
Audio-Visual – Full management of all aspects of the set, slides, sound and speaker requirements both on-site and prior to the event.
